The Bootstrappers' Guide to Driving Traffic to Your Landing Page with LinkedIn
Did someone say cheap website traffic?
If you read any of our earlier blog posts you will know that we are big fans of bootstrapping.
In fact, our start up capital was exactly £100 and a wish and prayer.
Along the way we picked up some pretty useful tips on how to drive cheap traffic to your landing page in a non-sleazy way.
So, if you are just starting out or don't have much budget for advertising, here is one of my favourite ways to get cheap website traffic.
And it's using LinkedIn.
Put LinkedIn On Autopilot
Budget = £10 for the first month and £49.99 after
If you are a B2B business then this is going to be great for you. The best thing about this is a handy little tool to help you automate 99% of the work.
You already know that LinkedIn is the biggest B2B social network in the world. With the recent acquisition from Microsoft they seem to be getting stronger.
So, now is a great time to capitalise on this ever growing platform.
A little known fact about LinkedIn is that you can connect with people that you don't know. It is not just a "digital business card" network.
We are now in an age where it is perfectly acceptable to grow your network online with out the need for those high time cost in person networking events.
And this is the secret sauce to do it well.
Get yourself a free 30-day trial of a LinkedIn Business Premium account. You will need the extra allowance on profile visits.
Grab a monthly licence of Linked Helper. This is a plugin that allows you to automate LinkedIn outreach.
Follow Linked Helper's guides VERY closely or you will break some of the LinkedIn rules.
What is Linked Helper?
Linked Helper is a browser plugin that allows you to send targeted connection requests to people relevant to your business.
You can create a template and use merge tags like first name and business name to personalise the template.
Then you can create a list of targeted accounts using the LinkedIn search feature.
For example, you can target Accountants in Sheffield.
Once you have built your list, click 'go' and Linked Helper will send out connection requests that include your personalised message.
Here is an example of a template we used for this outreach...
"Hi <FirstName>, I am looking to expand my network of <JobTitle> within <CityName>. It would be great if we can connect. Have a great day!"
Many of these people will accept your connection.
Then you can setup Linked Helper to send a follow up message to all new connections.
In this message you can point them towards your landing page or maybe a relevant blog.
Whatever it is, you can drive a good amount of traffic to your website.
And, if you want to, you can send several more follow up message to this group of people.
Perhaps, a call request or a sales pitch. Personally, I am not the biggest fan of that approach but people do it with success.
Some extra help
Above were the basics of how to make this work for you, here are a few more tips to really up your LinkedIn outreach game.
Pro Tip 1: Make sure your profile is excellent
Using this tool, you are going to get a lot of people viewing your profile.
For many of them, this will be to decide on if they want to connect with you or not.
That means your profile needs to be epic. I talk about a few ways to do this in an older blog post on social selling through LinkedIn.
The main things to consider are:
Use a professional profile picture
Be descriptive about what you do for businesses within your job description
Target your customers pain points within your intro and include a call to action
Get endorsements and recommendations from people you have previously worked with
Having these things on your profile will help you look like you are someone that people want to have in their network.
Pro Tip 2: Feature a lead magnet in your profile
Capitalise on all the extra profile visits you are getting and feature a lead magnet in your profile.
A good place to feature this is within your intro section. If you are clever with the intro and call-to-action you will get some leads.
It might not drive huge numbers of leads but they will be free leads. Every little helps.
Pro Tip 3: Post more
Now that you are really building your network on LinkedIn, start posting more.
The LinkedIn feed is one of the least competitive of all feeds, meaning more of your connections are likely to see the information that you post.
Try sharing your business's blogs and updates and see what reaction you get.
Drive cheap traffic to your website now
All in, this approach to LinkedIn outreach will take you a couple hours a week max.
If you follow the advice laid out in this blog then your returns could be incredible.
Why not give it a go?
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Thanks for reading!