The perfect Call-to-Action (that makes you actually want to take action)
If you want to create the perfect digital journey for your customers then you need to create incredible Call-to-Actions (CTAs).
Your customers digital journey will stop pretty short if they aren’t taking action from any of your content.
Think about it.
A potential customer reads your blog, loves it, and then does nothing. They just carry on their day as if nothing had happened.
This is likely because your CTA on that blog was not strong enough. By focusing on creating better Call-to-Actions your conversions will skyrocket!
Right now, I am going to show you 5 ways to make your CTAs more actionable.
By the end of the blog you will be able to craft spectacular CTAs, allowing you to create an incredible customer journey.
What is a CTA?
Exactly what it says on the tin. It is a request for the reader to take further action.
This action can be in many shapes or forms. Here are a few examples…
Visiting a web page
Responding to an email
Sharing content on social media
Signing up to your newsletter
Purchasing a product
You get the picture. And it is likely you know very well what a CTA is.
But did you know that they are an incredibly under-utilised tool in the marketers toolbox?
Screaming Garlic estimate that 40% of their potential customers do not have a CTA at the end of their blog posts.
What a difference a CTA makes
A CTA can mean the difference between someone staying on your website or navigating away from it. Never to return again.
The digital consumer has a small attention span. In many cases, you only have one shot to make a website visitor take the next step in your customer journey.
This is why it is vital to make your CTAs awesome.
Here are 5 tips to create the perfect CTA.
Make it jump off the page
If your CTA is contained within a button, don’t make that button the same colour as the rest of the website.
Use a different colour that stands out.
Here is a great example from Prezi.
Notice how the CTAs are the same colour as the logo and are the only things that are blue on that page. This grabs the viewers’ attention immediately.
Make it logical
Don’t include a CTA to buy your SEO services when your website visitors have just been reading your blog about email marketing.
Use a CTA that is a logical next step for your website visitors.
The below CTA is from Christian K’s blog post about Facebook Groups' cover photos. It is a content upgrade for the post, calling for people to download a Facebook Group cover photo template.
See the logical progression?
The web visitor is interested in Facebook Group cover photos. Useful information about the subject is provided in the blog post. Then readers can download the exact template they need to effectively use the information they just learnt.
A lead capture form is used to grab the readers contact info and just like that, they have made the seamless transition from website visitor to lead.
Use a verb (action word) in your CTA
This seems obvious right?
You will be surprised at the number of people who don’t do this.
In order to get someone to take action you must use actionable language.
Here is a great example from Blogging.org.
The verb ‘click’ is used to tell people what they need to do to get started with their blog.
Here are examples of other verbs that are great to use in your CTA.
Zig when everyone around you is zagging
CTAs are a must.
That means that everyone else is going to be using them too.
Well, there is such a thing as CTA blindness. You know what I mean, you have been exposed to the same old CTA, time and time again.
Break the cycle and dare to be different. This will get your CTA noticed and result in more people taking the desired action.
Check out this incredibly creative CTA from Huemor.
See how it is enticing you to press by telling you not to. The only thing that would make this better is by making it red.
No one can resist pressing the big red button.
Use Action Colours
Did you know that certain colours can make you more likely to take an action than others?
This blew my mind when I discovered it. It’s one of those psychological tricks that marketers love.
In fact, colours can make you feel a large range of emotions. I won’t get into that now though. Let’s stick with the action colours.
Oranges and red have been found to substantially increase the number of clicks.
'Make My Persona' have utilised this within the below CTA.
Admit it, you tried to click that button didn’t you!
A quick recap
To round up this blog I want to quickly recap the 5 ways you can make your Call-to-Actions more actionable.
By doing this, you will improve the number of your website visitors who are converting and create that seamless customer journey you have been dreaming about.
Here are the 5 tips to create your perfect Call-to-Action.
Make it jump off the page by using a different colour than the rest of the content on that page.
Make it the next logical step in your customer journey. The more relevant it is to the readers interest, the more likely they will be to click.
Use action words to tell people that they have to do something.
Be different. Don’t let your website visitors fall prey to button blindness. Use creative CTAs to make it stand out from the crowd.
Use an action colour like orange or red to harness the psychological power of colours.
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