9 Proven Lead Generation Strategies (From 9 Marketing Experts)
If you want to increase your sales and grow your business then you need to have a great lead generation strategy in place.
Since there is not a one size fits all lead generation strategy, I wanted to show you some excellent strategies across nine different platforms.
Instead of me telling you how to do this, I've compiled these lead generation strategies from marketing experts who have implemented them before.
At least one of these will be perfect for your business and is sure to help you grow your sales.
Let's get stuck in!
LinkedIn Lead Generation Strategies
If you work in the B2B space then you cannot ignore LinkedIn for lead generation. With over 500 million users, it is a very viable source not just for leads but for serious sales prospects.
I wrote a blog post recently about how you can leverage LinkedIn platform to drive traffic to my landing page for next to nothing.
This is not what I want to share with you in this post. I want to share with you how Tom Wolf from Rev Digital Group ran a little LinkedIn experiment of his own.
In just one month, he booked 30 new meetings with potential sales targets. Want to find out how he did it?
You can read his blog post on WordStream here.
Twitter Lead Generation
Twitter is still a monster when it comes to active users with over 336 million of them. With all those people, there are sure to be some that want to buy your products or services.
The only thing you need to figure out is how. Well, this excellent post from Tribe Boost walks you through Twitter lead generation strategies that will help you capitalise on that huge user base.
This post is packed full of helpful and actionable advice.
Facebook Ads Lead Generation
Facebook have created one of the best advertising platforms on the planet. This is due to the amount of data they have on their users. An active user base of 2.27 billion doesn't hurt either!
This represents an incredible opportunity to generate laser targeted leads for your business.
However, there was a noticeable increase to the cost of advertising last year. With the costs going up, it is important to understand effective lead generation strategies so you don't waste your advertising spend.
I bet you can guess what I am going to say next?
This article I want to share with you from Wishpond details some fantastic ways to generate leads from Facebook.
Google AdWords Lead Generation
The first time I looked into running ads on Google's AdWords platform I was utterly confused. However, I approached it with the same childlike naivety I approach everything in life.
"I can do this."
I had some success at the beginning but then my costs skyrocketed and my conversion rate plummeted.
After a few more unsuccessful attempts to create a sustainable AdWords campaign I passed it onto the experts. That is until some recent updates from Google.
Now Google Ads, with a shiny new interface and a whole host of new features, including optimise for conversion, it is much simpler beast to tame.
Let's be honest, it's Googles internet, everyone else just lives in it. That means that the opportunity for lead generation using Googles Ads is huge.
And, just so you don't repeat my failures, I wanted to share with you this excellent post from AutoGrow.co, where they show you exactly how to get results from your first campaign.
Check it out, I wish they published this years ago.
SEO for Lead Generation
Search Engine Optimisation (SEO) is important for for many reasons. One of the reasons is that it can form part of an incredibly effective lead generation strategy for your business.
Just imagine being featured on the top of the first page of Google for a keyword term that gets over 20,000 searches per month. I believe the correct expression is cha-ching!
However, doing SEO without a clear strategy in place is not going to get you anywhere. Luckily for us, the good people of JotForm have created this incredible helpful post to point us in the right direction.
Check it out now and get ready to say "cha-ching!"
Email Marketing for Lead Generation
Email marketing is the most effective marketing channel. When it comes to lead generation it's no different.
Just take a look at these numbers from this Ascend study.
Email has still got the goods and if you already have an email list or want to build one then maybe it's time to start focusing on this marketing channel.
Here is a great blog post from Send Grid on how to use email marketing to drive lead generation.
Landing Page Optimisation for Lead Generation
This has to be one of the most important parts of any lead generation strategy.
It really comes down to simple math. If you can generate 20% more leads from your landing page then you are not only generating more leads but you are generating them at a lower costs.
This is because the cost of your traffic isn't changing but the number of leads that you are converting is increasing.
With this in mind, great landing optimisation takes a level head and a solid plan. To walk you through it, check out this post from the AB Tasty blog.
It contains 10 incredibly actionable tips from a business that specialises in landing page conversion.
Webinars for Lead Generation
Webinars are one of the most effective forms of lead generation. Due to the time commitment needed to attended a webinar you usually find that the lead quality is higher.
They are also a great tool for building trust in your audience. Unlike an eBook, webinars allow you to interact with your audience, helping to build a greater connection.
But how do you do them well. Pow Wow Now produced these tips to help you run an effective lead generating webinar. Check it out here.
Content Marketing for Lead Generation
Content marketing is a great lead generation strategy for any business with potential to skyrocket the number of leads you generate.
In fact, B2B companies who blog regularly generate 67% more leads than those that don't.
This doesn't mean that if you start blogging regularly you will see an instant 67% jump in your lead generation. If you want to try a content marketing lead generation strategy, you need to have plan to be successful.
To help, check out this article from BFO where they outline a three step system to create an awesome content marketing lead generation strategy.
Go Forth and Generate Leads
Each one of these strategies will help you generate more leads from your business. Just pick the one that sounds most feasible for your business and give it a try.
Lead magnets are just one of the great ways you can create extra leads for your business. If you want more help to develop your very own lead magnet, check out Mark, the marketing bot.
Why not try Mark now. for free?