5 tools to help you create the perfect business name

“Hey, I love the name of your business!”

The 8 simple words every business owner longs to hear. As they triumphantly sip their cup of coffee, sit back in their chair and pop their legs up on the desk. This is what greatness feels like.

I’m just kidding.

There is obviously a lot more that goes into a business than the name. Though having a fantastic name that is memorable and rolls off the tongue can be a great start for your new venture.

Some people just come up with the name while they are lying in bed. For other’s it is a little more challenging. How can you find a name that perfectly captures your business’s identity?

This can be tough.

I came across something a few months back that really disturbed me. It was an article about how a branding company charged $60,000 to come up with a business’s name!

I am not exaggerating. To me this seemed implausible. You know we are all about budget business hacks here at marketpreneurs. So, it probably bugged me more than it would most.

Anyway, you don’t have to spend this sort of money on naming your business. Even if you don’t have a creative bone in your body. In fact, you can do this for free.

All it takes is some help from these super handy tools I am about to tell you about.

Here are 5 of my favourite tools for creating the perfect business name.

Word Associations

This website is great, I use it all the time when I want to come up with a creative way to explain a concept. Or when naming a business.

It goes far beyond just cranking out synonyms for a word. Just plug in a word that you think describes your business well and Word Associations will give you a list of words that people might associate with it.

This is a great starting point for naming your business.


This is a great website for creating those names that aren’t quite real words.

You can input a word and let Wordoid create a list of new words containing your original word. There are quite a lot of options for you to choose from as well. Like length, whether your chosen word appears at the beginning or the end, how much the words generated resemble actual words.

An amazing feature of this is that it will tell you if that elusive .com domain is available for the word straight way. It connects with GoDaddy to provide up to date domain name availability.

Although a quick tip, if it is a premium domain it will tell you it is not available. So, it is always worth double checking. You can do this by simply clicking on the ‘.com’ button next to the chosen word.


Domainr takes a slightly different approach to choosing a business name. This focuses on finding available domains for you.

If you have a list of business names already, you can plug them into Domainr to see what domains are available for you. This makes the whole process quick and simple.

Bust A Name

Bust A Name is similar to Domainr but allows you to input multiple words into the generator. Then it will give you a list of names based on domain availability.

This is useful if you have a selection of keywords for your business. You can plug them into Bust A Name and see what it throws out at you.

Word Lab Business Name Generator

Now I have to admit. This is for when you are really struggling to create a name.

Head over to Word Lab Business Name Generator and hit the ‘Get Name’ button. It will then give you a name. Don’t like it? Try again. And again, and again, and again, until you get something that you a happy with.

You can even use this as inspiration and take a selection of names to work on using some of the other tools I have just mentioned.

A word of warning

Try not to get carried away. Some of these tools can be annoyingly addictive. Don’t be that person sitting at their computer until late into the night clicking away.

When creating your business name, give yourself some rules to adhere to and set goals for when you want to create it by. You don’t want to find yourself months into your new venture with no name.

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