It takes a lot of time and effort to create a website for your company or product, and it may be a struggle to convince viewers that your webpage offers a lot of value. It is also very frustrating to realize that even your website has valuable content and great design, visitors are still in a hurry to leave it. However, you are not alone. According to Blue Meta, SEO Agency in Vancouver, almost 80% of websites experience the same problem. Therefore, in this article, we decided to address the 4 major mistakes that can kill your bounce rate.
If your website or blog has no interactivity or purpose, it will not create a memorable experience for a visitor. According to the statistics, about 40% of website visitors never come back to a website that they have found boring. Therefore, it is important to create content that is valuable and can solve a problem for the visitor. It should be interesting and informative enough to engage a user. For this reason, it is recommended to avoid the traditional format of passages on your webpage and give preference to conversational content. Here are some things you can do to make your content more inclusive:
Asking open-ended questions
It is a psychological trick: it is easy to just read a sentence and skim over it without thinking too much about it, while a question makes a person pause for a moment and think. Publishers, writers, and copywriters often use open-ended questions in their text to engage readers. You can do the same in order to make users stay on your webpage a little bit longer.
Using natural and conversational language
A lot of content on websites feels devoid of emotions and passion like there is no human touch. Do not make the same mistake and make sure that your inner human is shining through when you are creating content for your website. Be yourself, be natural, and try to use conversational, simple, and everyday language to talk to visitors of your site.
Invite questions and comments
The worst thing you can do is ignore the interactive nature of the web. Do not do this mistake and make sure that you invite comments and questions at the end of each post. This also applies when you post something on social media about your product or upload a video.
If you want your content to stand any chance of keeping reader's attention, it should be concise. However, there are many websites that are full of fluffy and wordy content that is used as a meaningless filler. If you want to avoid fluffiness, here is what you can do:
Do not state obvious things
If you state something that almost everyone who is visiting your website already knows - it is fluffy content. For example, if your website is about Christmas, you do not want to start one of your articles with the obvious statement "Christmas is one of the most celebrated holidays in the world". This sentence is fluffy and does not serve any purpose. When it comes to sales writing, most readers will appreciate you getting straight to the point without using statements like this.
Do not use too many cliches
Occasional cliches can be effective, but too many of them make your content look uninspired and unoriginal. The most commonly used cliches in business and sales writing include "you have tried the rest, now try the best", "the highest quality" and others. Since readers have most likely read these cliches a thousand times already, they may start tuning out when they see them on your website.
Readers always appreciate clarity and succinctness due to their short attention spans. When you write textual content for your website, always ask yourself if you can make sentences shorter. The best ways to eliminate wordiness is to get rid of passive voice, wordy clauses and phrases, and needless repetition.
There is no doubt that textual content is clearly important. However, when there is too much text on your website, a user will get bored too quickly and easily. Remember that the web is a multimedia environment, where different methods to pass on the information need to be used. A good photo can easily grab a user's attention and make him explore your website more. A video can also address a viewer directly, especially in a conversational way. Moreover, with the help of photos or illustrations, readers can understand better what you are saying.
The statistics say that an average consumer expects a website to be loaded in less than two seconds. If it does not happen, they will leave. Remember that viewers are impatient: if a visitor thinks that he can find a website that loads faster, he will click away. It may be harsh but that is the reality of how a slow website can negatively impact your business. One of the most common reasons why websites are slow are oversized images. Therefore, one of the first things you can do is to determine the optimal scale and size of your pictures. There are other ways to improve the sitespeed, including compressing your HTML files, limiting scripts, implementing browser caching, and minimizing server requests. Increasing the speed of your website will not only keep the visitors but will also benefit your SEO.
A website or blog is important for any type of business - it can either make or break it. A good website will boost your reputation, help your business flourish, and increase your sales, while a bad one will scare potential customers away, and they will never come back. Now you know the main mistakes people do when they are creating webpages for their business, you will be able to avoid them and make sure your website or blog is the place where viewers want to stay.