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Optimise your business through automation

9 May 2017

​Starting and running a business can be hard work. You will often find that you have to wear many hats and carry out most of the tasks yourself.

 

This is going to put a lot of pressure on you to balance your workload. After all, you want to make sure you have time to get everything else done.

 

This is often one of the most difficult parts of starting a business. If you are not careful, it can result in founder burnout which is likely to destroy your business, especially in the early days.

 

This doesn’t have to be the case though. There are many tools out there that allow you to decrease the amount of work by automating key tasks. Here are some of the tools that help you optimise and automate your business processes.

 

Email Automation

 

Email automation is the process of setting up an email to send to a subscriber when a certain event is triggered. This trigger might be signing up to your mailing list or taking an action within an email itself.

 

This is a highly competitive market which is great because you have a ton of tools to choose from. Here is a list of some of the best email automation platforms for small businesses.

 

By utilising an email automation platform, you are able to save an incredible amount of time even as a small business with a low number of subscribers.

 

You can also take it a step further, and send out a sequence of emails that introduces that subscriber to your brand or products over a period of time. This will engage and nurture your leads, helping to convert more of them into paying customers.

 

And you can do all this by spending a little bit of time setting up the email sequence, then letting the software do the rest of the work.

 

Task automation

 

When I first discovered this type of software it blew my mind. The possibilities it opens up to significantly optimise your workflow is amazing.

 

Task automation software allows you to create a connection between platforms you previously couldn’t connect. For instance, instantly saving a document that is attached to an email that you’ve been sent. Or, automatically adding information from social media interactions to a spreadsheet.

 

It is these seemingly small connections that will help you to be really productive. Just think how often you might carry out these small tasks. If you are able to automate them you will save a large amount of time in the long run.

 

Here is a list of task automation software by Capterra.

 

Social media automation

 

There are many tools available that allow you to automate your social media posts. By just spending a small amount of time each week, you can set up all your social media for the week.

 

If social media plays a large part of your marketing strategy then this is going to save you a huge amount of time. Just think about how many tweets you post on a daily basis. Some people post dozens every day. There is a lot of potential time to be saved here.

 

You also get the added benefit of these applications being able to analyse your social media marketing efforts. This will allow you to optimise your posts and improve their performance with little effort needed.

 

No more manually inputting all the data into a spreadsheet.

 

Customer Relationship Management (CRM)

 

CRM software is one of the most widely used ways of automating simple tasks when it comes to customer interactions. Often utilised by the sales team to make their day-to-day lives easier.

 

By enabling you to easily and quickly monitor all customer interactions you can be sure you have all the information you need to make a sale to a prospect. CRM software also contains a multitude of functionality that allows user to set reminders and automate basic tasks.

 

A big reason to use a CRM system is to collect and store customer data. All the data entered from your interactions with customers can then be easily analysed.

 

This is going to help you to optimise your processes and improve your sales and marketing efforts.

 

Here is a list of great CRM systems for small businesses.

 

Start automating today

 

Business automation software is constantly evolving. There are already many tools available to automate several aspects of your business workflows. By adopting automation in labour intensive areas, you are going to free yourself up to do more in your business. Or take that much-needed break you have been planning.

 

Whatever the reason you want to decrease your workload, automation is a great way to manage it.

 

Did you find this useful?

 

If so then please share on social media. We want to help more entrepreneurs like you create amazing businesses on a budget. Click the icons below to share. Thanks.

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