The easiest way to manage your social media
Hootsuite is the leading social media management tool on the market. If you have ever done any social media marketing, then you have probably heard the name. It lets you easily manage and optimise your marketing across many of the major social media networks. We often use Hootsuite at marketpreneurs in conjunction with other platforms to help manage our social media marketing efforts.
Here are some of the ways that you can utilise Hootsuite to help manage your social media marketing workflows.
At its core, Hootsuite is an automation software, allowing you to automate your social media posts. The ‘Publisher’ tool allows you to create a schedule of posts to go out at specified times across all your social media channels. You can easily upload images to include with your post or, rich media will automatically be added (if the website that you are linking to supports it).
Further functionality that helps you to easily manage your social media accounts are the ‘RSS/Atom Feeds’ and ‘Streams’ features. they allow you to see relevant posts, blogs, and other news items to post to your social media channels. The RSS/Atom feeds lets you automatically post from selected websites with no further effort once set up. The Streams feature automatically searches social media platforms for relevant terms and lets you share updates instantly.
The reporting features allow you to see what is working and what isn’t, meaning you can quickly adjust your posts to get the most out of them. A simple way of doing this is to monitor the times of day that your posts get the most engagement. You can then post your content at times you know will get you the most exposure.
There are features available to let you quickly download reports of your social media efforts, including key stats and graphical representations. This can be useful to share throughout your organisation or to help you understand what campaigns are working best. From the results, you can then look at tweaking your efforts to get the most out of social media marketing.
There are also some handy apps that allow you to integrate with third party software. One app that is useful is Hootlet. This allows you to integrate with some of the leading internet browsers such as Google Chrome. Once set up you will be able to constantly work on your social media game with minimal effort. It allows you to easily schedule posts on Hootsuite from the webpages that you are browsing.
This can be a whole page, quote, phrase or image. You will see a little familiar looking button saying ‘Hootlet’. Clicking this will pull up a similar publishing tool to the one on Hootsuite. So, with just a few clicks, you can publish an interesting article to your social media channels.
Upping your social media game
As a small business, it is useful to have an active social media presence. Social media gives you a free platform to promote your business to an incredibly large audience. By utilising tools like Hootsuite, you can leverage these channels to maximise your exposure to your target audience. Not only this, but you can save a bunch of time doing so, meaning you are free to focus on other aspects of your business.
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