Building a website is often misconceived as complicated and requiring a specific skill set. This blog is aimed to bust those myths and provide you with a framework on how to build your own website for your new business.
These 4 simple steps are all you need to create a beautiful looking website, without the need for any coding knowledge.
Step 1: Map your website
Before you build a website I highly recommend sitting down and planning exactly how you want your website to work. You would not believe how much this will help when it comes to actually building your site.
Trust me, I have been on both sides of the fence, and I can tell you how much easier it is if you just spend a little extra time at the start to understand how you want your website to fit together.
Think about what the main purpose of the website is. Are you trying to sell something? Do you want people to read a blog? Are you trying to get people to sign up to an event?
Once you have figured this out, work backwards from there. Creating a step-by-step journey for your target audience along the way.
Remember that their journey does not necessarily start from the homepage, so make sure you think about where most of your web traffic is going to come from.
A website map will show how the various pages of your website to fit together. As a business, you will probably want several key sections to tell people more about your company; who you are, what you offer, how you provide value, and so on.
You may choose to include this information in just a few sections or create multiple pages to feed this information to your target audience. Remember, you are taking your web visitors on a journey, a journey through your business. And by the end of it, they should have the knowledge to take that final step which is the main purpose of your website.
Step 2: Choose the right tool
There are many tools on the market that empower everybody to create their own website. It is amazing just how easy some of these solutions are at building beautiful and responsive websites, really amazing!
All of these tools have their own strengths and weaknesses and some have more of a focus on particular types of websites like blogs or eCommerce. Here is a great blog post outlining some of the best free web builder tools on the market.
It is important that you choose a tool that is going to work best for your intentions for the website. Spend some time researching what tool is best for you. It is even worth trialling them to get a feel for how user friendly they are.
Be sure to find out its limitations before moving ahead with building your website on that platform. The last thing that you want to do is find yourself with a near fully complete website and discover there are limitations which will stop you from meeting your aims for the site.
Step 3: Choose great keywords and create targeted content
Ask any Search Engine Optimisation (SEO) master and they will tell you the same thing. Targeted content featuring great and relevant keywords will help your website rank higher in search engine results.
Since you are at the stage of building a website, you will already know what the focus of your business is. Make this the focus of your website, pick some keywords that are relevant to your new business and make sure you include this in the expert content that you create.
You can include your keywords in more places than you think, so be aware of the additional areas where they can be featured. See this great post that gives some simple tips on how to improve your site's SEO.
Now you don’t need to be an expert at producing content to provide expert advice within it. After all, this is your business and you know what you are talking about when it comes to your area of expertise.
Make sure the expert content you are providing is regularly updated. Perhaps this will come from press releases, blogs or events. Regularly updated content will go a long way to help your ranking on search engines.
Step 4: Analyse and improve the user experience
Building a great website for your new business is only the first step. You now want to make sure this site is the best it can be for your target audience. A user friendly website is going to improve the rate at which you reach the end goal you outlined.
At a very basic level, you can monitor which web pages are getting the most hits and then creating more content like it, improving the other pages or getting rid of them altogether to focus on the content people prefer.
You can then start to look at how people are interacting with your website and individual webpages. The data you gather here can help you improve the performance of individual pages, bettering your chances of guiding your web visitors on the journey you intended for them.
It is likely that the web builder tool you chose will already have some inbuilt functionality to help optimise your website, or the option to use various add-ons in order to do this. Make sure you look into this before exploring external options.
A lot of website builders will include a super easy way to copy and paste a piece of code, giving these tools access to your website. Here is a great article listing some of the most useful optimisation tools out there.
Don’t be scared
The reason why I wanted to write this post is to empower you to go out there and build your own website. There are so many tools and infinite amounts of guidance that can help you to easily build your very own, beautifully designed and responsive website. Don’t be afraid to take that next step to starting your own business today.
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There are many people out there who are spending £1000's on getting a website developed for their business. If you agree with us, and think you can easily do this yourself, then help us spread the word.
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