Blogging, blogging, blogging. Everyone always seems to talk about this as if it is the answer to all our marketing prayers. That’s because it is! Or at least it can be. Especially for small businesses. For a reasonable amount of time and no cost, you can create something that can significantly increase your business’s visibility to its target market. InsideView says that B2B marketers who use blogs generate 67% more leads than those that do not. Achieving more leads is great.